Hey!

I'm Coco Xiong. A product innovator from Beijing/Los Angeles obsessed with crafting WOW moments.

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17-year-old Me
My journey started in graphic design back in high school, when I created merch for school events. Seeing thousands of students wearing my designs made me realize the power of creation — how something I made could connect with people at scale.
 

19-year-old Me
In college, I stepped into product design, building my first digital experiences and realizing design isn’t just about aesthetics. It’s about solving problems.

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23-year-old Me (NOW)

That curiosity led me beyond design into marketing, branding, and strategy, figuring out not just how to build, but how to launch and grow.

 

I kept evolving, moving from 2D to 3D, from static visuals to immersive experiences, from general digital products to AI-powered solutions. Along the way, I built XR applications, designed interactive brand campaigns, and developed products that solve real user pain points.

 

My work is all about diving deep into what people truly need and crafting experiences that hit the mark. I listen, analyze, create, and constantly improve.